Campbell's slogans List

Mmm Mmm Good (1935–present; their predominantly used slogan)

Give Me The Campbell Life (1969–75)

Soup Is Good Food (1975–c.1982)

Never underestimate the power of soup! (1990s)

Possibilities (2005–2009)

So Many Many Reasons It's So Mmm Mmm Good (2008–2010)

It's Amazing What Soup Can Do! (2010–present)

Made for real, Real life (2015–present)