Charmin slogans List

Don't Squeeze the Charmin (1960s)

Once it's gotcha, it's gotcha! (1980s)

Ch-ch Choose Charmin. (1993–1997)

Best for "Bear" Bottoms. (1997–2004)

Cha-cha-cha-cha Charmin! (2001-2005) (UK and International only)

Cha-cha-cha Charmin. (1999–2007) (2013–present in Latin America)

Less Is More! (2004–2006)

Less is even more. (2006–2009)

Look for it in the red/blue package. (2007–2010)

Enjoy The Go. (2010–present)