Slogans

Love Primula. Anywhere, anytime, anybody. Perfect for sharing. The only cheese you can squeeze.

Kick Aspartame. Live PUR.

Creamy by nature! Ice cream made the way it should be.

Good Humor. Return to the classics.

It's in there!

Quick & Tasty, Ready to Eat.

You sure save more at a ShurSave store.

For the love of chocolate.

Two for me none for you. It’s all in the mix.

Nothing is better for thee, than me. Something to smile about.